Friday, 3 October 2014

TOMMY TON DOES: REAL STREET STYLE

"No more! Would the standard model of a full length, over-organised/ over-posed snap be enough in this already satiated movement, there needed to be more and it needed to be real!"
As Fashion week rounds up and winds down coming to the end of it's final week, a thought hits me. Something big is different... I mean no, not in the area of nonsensical hype over every tiny scrap of Fashion Week news, but altered in the sense that the mood was different, particularly on the street. Those pavements (Or sidewalks depending on the FW we are referring to) are the ground zero source for Street Style and those simple old cement installations have bared witness to more outfits of varying extravagances than you could shake a embellished statement stick at. 
See: Anna Dello Russo or almost any hipster loitering outside LFW. 
However, I don't think I'm imagining it when I say there has been a definite step back from these 'peacock-ing ' tendencies in general this year and so.. the plot thickens.

Now don't get me wrong, I am absolutely a fan of expression, through any means be it clothing, art or music. But after a time it began to dawn on me that there seemed to be a fine line between self expression and attention seeking (the attention of the FW photographers to be precise) and after reading some interesting interviews from the likes of Blogging & Street Style Pioneers Garance Doré and Scott Schuman, which echoed my thoughts, I started to realised I wasn't the only one who was getting a little jaded by this 'pre-packaged show boating' rather than true 'personal style' in its original form. 

What Doré and Schuman put to the resident FW photographers (and show attendees alike) was a challenge. A challenge to turn this 'obnoxious Street Style Trend' into something viable, something tangible, an essential with meaning and more importantly- an angle. No more! Would the standard model of a full length, over-organised/ over-posed snap be enough in this already satiated movement, there needed to be more and it needed to be real! Showing real women- being real, in their natural stance and in a sense giving the clothes a whole new sense of character.

So ask and you will receive, as that is exactly what we got... the likes of Tommy Ton, François Guillaume of this is not a tie, Stefano Carloni and Liam Goslett of Liam Saw This are leading the pack and have all been delighting our senses with moody, emotional, energetic images that suddenly make the clothes seem far more, well.. interesting. With an emphasis on detail shots, facial expression and absolutely no staging or posing (almost always), this is what we would have called 'street style', but on a whole new level. In fact I think that term has been so overused, that this fresh and budding movement deserves a whole new moniker... but I'm still working on that one :)

So today, since it does seem to be the dawn of a whole new era for fashion on the streets, I have decided to share a capsule set of images from Tommy Tons FW 'round-up' for Harpers Bazaar. And they are awesome! Packed with natural expression, stunning closeups (Tommy's signature) and a general theme of 'capturing the moment'. Putting the 'Photographer' back into 'street style photographer' and really, isn't that what photography is meant to be about?! 

So without further ado, feast your eyes on the new age of street fashion and don't forget to spread the word.

Peace,
Lv.T.x