Tuesday, 30 December 2014


Seasonal greetings! Hoping your christmas was fun and mad in equal parts (we like to keep it real here at Rough Dreams). I am swooping in after my festive break with a fresh, super hot collaboration between photographer Julia Dunin and myself, shot on location in a chilly corner of the west of Ireland. Working with Julia is always such a pleasure (it's so important to have good creative chemistry when working as a team) and we have developed a habit of falling into a lull of conversation on tap dispersed with many, many laughs. This also does a good job fighting off this so called 'weather bomb?!' we're apparently having in Ireland- lol to that. 

Deciding to take full advantage of the break in our positively torrential weather -which has gripped us for weeks here on the west coast of Ireland- it was a matter of brain storming locations over frothy, festive flavoured coffees.  As Julia said "the light was perfect', so an adventure was in order (really, it would have been rude not to) and our trail eventually lead us to a (what I can only describe as EPIC) quarry, which had those impressively grand and moody vibes that one might come across in a J.R.R Tolkein novel.

With a fashionably unpredictable, arctic breeze and many appreciative oohs and ahhs directed at the location choice, we trotted off to explore the 'photographers playground'- so dubbed because you can literally find a fresh location with every angle! I'm so delighted with how the shots turned out. That wild, moody vibe throughout is spot on and the americana vibe is something I'm loving right now. Something of a slightly goofy, well groomed John Wayne in the Wild West anyone? 
~ Please note my highly (UN)hilarious pun in the name of this post (since Galway, Ireland is as west as it gets and our weather is wild(ley) terrible for most of the year- bazinga!)


Sunday, 16 November 2014


"A good memory, organisational skills and many, many lists were imperative to our survival.. phew"

Hey guys! This past week I have been hopping back and forth from Galway to Dublin where I have been assisting on a photoshoot, with a theme I absolutely loved. The issue/ piece is out next month, so I'll share some juicy images and the full lowdown on my experience then, along with a few of the official shots.

Today I'm going to share some news/ updates on my current position with JOANNE HYNES and some of the bits and bobs I've got up to while helping to prepare for this project, plus some of my outfits over the few days. 

Thursday, 30 October 2014


Hot-Buttered Rum ApplePie-Stuffed Cinnamon Sugar Pretzels
Recipe >HERE<

Hey guys,

Here in Ireland, the weather has taken a turn of a dramatic stormy sort. With dark cloudy days and nights I'm not ashamed to admit have brought on a case of the 'hot water bottles'. So it feels like the time to do a bit of a cosy beverage, food-y kind of get up, with some saucy recipes with an oddball spin, just for the season...

Putting this selection together. from some of my most valued food blogs was an absolute pleasure (as you will discover, if you follow the links below). There's also a few newbies in here for their interesting recipes, I think I'll be sure to try a few of these out in the coming weeks.. 

Below each image I've also added some cheeky, original recipe links from their 'homelands', so if your feeling it you can give them a try for yourself!

All images/ recipes sourced from the following homes, respectively: 

Maple Spice Almond Milk w/ Hint of Pumpkin
Recipe >HERE< 
Moroccan Butternut Squash and Goat Cheese Soup w/Coconut Ginger Cream + Pistachios.
Autumn Sangria with Hard Cider
Recipe >HERE< 

Petite Pumpkin Spice Donuts
Recipe >HERE<
Mexican Hot Chocolate with Tequila & Cayenne Pepper
Recipe >HERE<

 Twig Mini Caramel Apples
Recipe >HERE<
Salted Caramel, Apple Snickers Cake
Recipe >HERE<

Let me know if you give these recipes a try and I hope you enjoyed my first Winter-y post 
of the season. 


Monday, 27 October 2014


"Try lots of textures like suede/ silk/ velvet in complimentary tones and favourite winter staples to nail this one"
Recently I did some shots down a quiet street, just around the corner from my from my house in Dublin. I had been asked by the lovely ladies at Xpose Magazine to interpret my favourite accessories trend for A/W2014 and a few tips on how to pull them off. 

Now I've been looking forward to dressing for the colder months (Ireland seems to have a lot of these) for a while now, I feel totally at rest in my skinnies and winklepickers with a favoured coat, which I adopt for rest and play. So when it came to decided my style of choice this season, I knew it would have to embody a fresh take on my favourites.

I decided on keeping the same silhouettes, textures and staples but replacing the colour palettes entirely. Steering away from navy/ burgundy et all and settling on nudes and washed out shades.

Try textures like suede/ silk/ velvet in complimentary tones and favourite winter staples to nail this one and if you're feeling like hopping on the fashion train, try accessories in nude/ camel/ oatmeal for a new taste in the accessories department.

Photos by the excellent Shane O'Connor of Sketchy Inc. & Tabitha Magazine

Friday, 17 October 2014


"Kind of like gazing into a sartorial crystal ball and seeing the authentic happenings behind a the all important staged result."

For me, the words behind-the-scenes hold a large pinch of excitement. I'm not sure if it is because it feels like we're getting to see something we're not supposed to- like some inappropriate fashion flasher- or if it is simply that feeling of getting the 'real' experience. Kind of like gazing into a sartorial crystal ball and seeing the authentic happenings behind the all important staged result. Either way, getting to peek at the cogs and screws of the magazine machine always lures me in, like some gullible water dweller looking for its next meal (delightful-I know).

Friday, 3 October 2014


"No more! Would the standard model of a full length, over-organised/ over-posed snap be enough in this already satiated movement, there needed to be more and it needed to be real!"
As Fashion week rounds up and winds down coming to the end of it's final week, a thought hits me. Something big is different... I mean no, not in the area of nonsensical hype over every tiny scrap of Fashion Week news, but altered in the sense that the mood was different, particularly on the street. Those pavements (Or sidewalks depending on the FW we are referring to) are the ground zero source for Street Style and those simple old cement installations have bared witness to more outfits of varying extravagances than you could shake a embellished statement stick at. 
See: Anna Dello Russo or almost any hipster loitering outside LFW. 
However, I don't think I'm imagining it when I say there has been a definite step back from these 'peacock-ing ' tendencies in general this year and so.. the plot thickens.

Tuesday, 30 September 2014


Behind the scenes from Rough Dreams Instagram
So, I am very excited to finally share with you a project I had the pleasure of assisting on last month in my new role as social media corespondent for JOANNE HYNES. 

I can reveal it was in fact a photo shoot for Irish Tatler, with Joanne herself at the helm heading up styling and creative direction.
I had the opportunity to work with an incredibly talented team with an excellent sense of humour and the end result really does perfectly reflect the amazing creative energy which was present on the day.

I posted a little behind the scenes image on the Rough Dreams >>Instagram<< last month of the team and I, all in full swing on one of the final shots of the day. 

Now, finally, the issue is out in shops (October Issue!) and I can share all of the awesome shots with you guys :)

I have also planned to share some exclusive behind the scenes images from the shoot in a post later in the week, so many delicious accessories and lots of smiles.

Sunday, 28 September 2014


"Last week I popped into two of my favourite Dublin Boutiques Om Diva and Siopaelle for some fun and personal events."
The best! Earrings from Om Diva.
Apologies for the MIA behaviour this week, I am half way between moving back to the big smoke and so I've been forced to live out of a suitcase hopping from Galway to Dublin and back again in what seems like one never ending car journey. Now transport solutions aside, I have managed to fit some fun little experiences in, between the delights (hem) of packing and such grown-up type necessities. 
Last week I popped into two of my favourite Dublin Boutiques Om Diva and Siopaelle for some fun and personal events. On Wednesday I made my way to Om Diva's Drury Street home to celebrate the launch of there new website OmDivaBoutique.com. We were greeted with huge smiles and a glass of champagne, before being ushered in to join the party- very generous good-bags in tow. 

Tuesday, 16 September 2014


"but I feel it is only now that the elusive bellbottom is coming into it's own, working their way onto the 'hotlist of popular culture' again, after years of shunning from the likes of 'Skinny' and 'Boyfriend'."

Touching on the subject of 'Flares. That all important word which has been treasured and loathed in equal measure for the current generations of 'The Nearly Grown up's' or the 20-somethings generation to be more precise. Their place in the 'cringing memories' of our Millennium youth have been a ripe and lasting reminder of what can happen when a tween gets their hands on a well formed Trend and proceeds to exercise it into the stale oblivion of the Trend Boneyard. It's a simple fact of life that when the 'pre-youths' finally come to terms with an idea, it is promptly morphed into a layer-cake of extremes- in this case perhaps; a denim flares and matching jacket ensemble, suitable pastel rhinestone embellishment, the obligatory pink lensed diamante sunglasses (preferably heart shaped) and of course the all important platform trainer a la Spice Girls (credit where it's due, this shoe choice is making a come back under the stealthy guise of a new name: see 'Flatform').

Saturday, 13 September 2014


"With Angela Scanlon as our host for the night, we were kept on our toes with her quick wit and brilliant sense of humour and everyone seem to have a huge smile on there face throughout the night."

Necessary face pulling on the night for some laughs.
Hey guys,
I thought I'd share a quick lowdown of my final day at the Dublin Fashion Festival, which I attended last week. You can also catch my post on the launch of the DFF >>>HERE<<<. This time around it was an outing for the 'Creative Quarter' fashion show which was held in a converted Powerscourt Townhouse (BTW, absolutely gorgeous location for those of you who haven't seen it- try Tea time at the Pepperpot Cafe for a very cutesy experience).
I was running a little late to this event, so arrived just in time for the show to start. I did however pick up a goody-bag on the way in and managed to bump into lots of familiar faces including the very lovely Laura Mullett of Lipstick Gossip and Galway girl Ciara O Doherty

The downfalls of arriving to a fashion show just on time meant no seat for the show, but I did get a great spot to see all of the looks at the end of the catwalk. The shows theme was evening wear, with a focus on textures including sequins and fur (and fluff of assorted varieties). The energy on the night - as with all of the DFF events- was fantastic! 
With Angela Scanlon as the host for the night we were kept on our toes with her quick wit and brilliant sense of humour and everyone seem to have a huge smile on there face throughout the night.

Monday, 8 September 2014


I have been itching to share this post with you guys, the lowdown on my first evening at the Dublin Fashion Festival, spent at the Young Designer of the Year Show. The event was as impressive as promised, held amongst the columns of the Bank of Ireland building amid copious amounts of smoke and mood lighting with waves of house music and complimentary cocktails on a warm Autumn evening. 

Saturday, 6 September 2014


Hey guys, completely crackers week of working and events just gone by, but I'm now relaxing over a huge mug of tea writing this post. I have had so much fun over the last few days travelling around, popping into events in Galway and Dublin. While in Dublin I was attending some events for The Dublin Fashion Festival which I will be posting about later in the week, I can't wait to share the experience with you guys!

So as I mentioned on Wednesday I was in Galway at the Topshop AW14 showcase, which gave use a chance to get an exclusive preview of the brand new collection for Fall, which was an amazing take on tomboy meets cool girl. There was 20% off everything in-store on the night, including the benefit counter where they were also offering makeup application using all of the bestsellers. Excitement!

I picked up some TS goodies- gold Creole earrings & skinny ribbed cropped tee and I also treated myself to a Benefit package feat the 'They're Real' Mascara & 'Push Up' eyeliner both of which I am extremely pleased with so far. (Check out pics below for a peak at the new pieces)

Wednesday, 3 September 2014


 There's a bustling week of fashion ahead in the form of the elaborate Dublin Fashion Festival.
As you might have heard, this week sees the the kick off of the fourth annual Dublin Fashion Festival, a long weekend of live fashion events and interactive in-store activities for fashion enthusiasts and shopaholics alike.

I'll be attending the Young Designer of the Year and the Creative Quarter Fashion Shows on Thursday and Friday. An excellent reason to shed my black skinnies and hit the town for some high impact activities. I'm still deciding on what to wear, mulling over some sport-lux teal trousers (a recent H&M purchase) or a collection of dresses stored away for this shape of occasion, although I haven't decided on either bringing me to that scary territory of outfit limbo. 

Monday, 1 September 2014


As I mentioned in my last post, last week I popped over to Brighton for the weekend.
I have an abundant family unit based there and have been visiting since I was a pocket sized chubster, wearing baby-grows and woolly Tibetan-earflap hats (apparently mum thought this was the height of cool). 

Friday, 29 August 2014


Hi guys,
Sorry for the large gaps between posting of late, I have now settled in to my new position as Head of Social Media for JOANNE HYNES and my time has been filled with heaps of learning and creative activities, including heading up our Secret Sample Sale in Dublin last week- see left a what I wore on the first morning. I will do post all about my progress and journey so far next week and fill you in on the the ins and outs of my experience to date. If you're curious to see what I am getting up to on a daily basis, come by and check out the official JOANNE HYNES -Facebook-, -Instagram- and -Twitter- pages and also the funky JH Blog -HERE-I am running these and producing the content alongside Joanne, which has been a fast-paced, fruitful adventure so far.

Monday, 11 August 2014


"We drank West Coast Cooler and Tiger bear and listened to comforting, up-beat house tracks"

On Wednesday I had the pleasure of attending the launch of the Dublin Fashion Festival. The invite advised to "dress to impress" and mentioned a suitably grand venue to match our most 'impressive dresses'.

My plus one, Leah, and I arrived while the event was is full swing and after a high energy fashion show, that included 'The best of the High-street', were ushered over to the bar for drinks and catch ups with various familiar faces. 

Monday, 28 July 2014


"I will confess I loitered around to poke curtains and sniff soaps for longer than was strictly necessary."
A little gem that fell through the cracks of my writing desk, a delicious Macaroon shaped gem that starts while in Paris back in May, when I took a trip to Laduree on Champs Elysees terrifying Insta frenzy anyone?.. 

It was a place reminiscent of some idealistic fairytale before the inevitable baddie paints everything with a dark cloud and well.. I was suitably bombarded with extravagance on hyper drive! Make no mistakes pals, you won't find any expectation spoilers here, in the home of impeccable staff who seem to materialise from walls and foreign steamy beverages served in solid silver teapots..swoon 
(Eh did I really just say swoon?!) Yes, yes it seems I did. 
Laduree Is somewhere, that for me has been painted into a kind of macaroon loving Disney World for the cake connoisseurs/ pastry gobblers among us, so I had some well shaped expectations to tick off my list

  • Queues going out the door (it was Saturday after all)
  • More macaroon flavours than you can shake a stick at
  • The Menu- minds were made up and changed at length
  • Cake Displays to knock you on your ass.

Monday, 14 July 2014


"On Monday, I started my new role as head of Social Media for non other than the very cool JOANNE HYNES."

Happy Sunday guys, 
I just got back from a lovely two weeks spent with my family in Mojacar, Spain. We we're visiting my Nana Brenda who's lived there for as long as I can remember and it's something we've been doing as a family since we we're tiny things :).. It's always the most amazing time full of great food (Nana and Granddad ran a restaurant), laughs and all the other excellently exaggerated holiday necessities like Ice-creams for breakfast.

Evenings generally consist of us getting over dressed and swanning around in the balmy evenings, drinking G&T's- Nana's speciality and plenty of cute little bars to enjoy cocktails of impressive magnitude. In this post I've included all of my outfits during my stay including day time outings and evening get togethers.

Monday, 9 June 2014


"Cue the stream of friendly Africans selling thousands of miniature Eiffel Towers and more SLR clad Japanese tourists than you can shake a stick at."

All things considered, the entire weekend I spent in Paris was a birthday celebration type thing. But the second day we arrived was my official anniversary for popping up on our planet, so, on that day, plans of action were beginning to feel a little weighted. To combat this, a decision was made- no we're not going to attempt to tick every whimsical location off my to-do-list- but instead pace ourselves and stagger the birthday plans throughout the weekend, to this I certainly wasn't complaining. 
So decidedly, on the day in question we settled on going for a walk, but when I say walk you'd be forgiven for thinking that I am far more easily entertained and contented than previous experience suggests- and this is not (always) the case. This particular walk was, in it's entirety,  probably the grandest and most exciting one I've been on for sometime (sorry Galway Bay). 

Tuesday, 3 June 2014


"flash backs of a dishevelled clown smoking a cigarette at The Eiffel Tower, a pole-dancing Mrs Doyle jamming with a saxophone busker ON THE METRO and a suited man walking his Pastel-Wash rabbit on a lead through Montmartre"

Having been home from my trip to Paris a week now, I've finally settled back into my natural habitat. A habitat devoid of reasonable seasons and the Eiffel Tower it might be, but it's familiar and it knows what I'm about, ya'no we go way back, like lifetime pals, comfortable and reliable. Now this being said I might be trying to distract myself from the fact that, well, me and Paris might have had an affair...

That is to say that we connected on a whole new level, we share similar interests (yes food and fashion and a bit of art) and our dates exceeded all expectations, Paris offered surprises hidden around every corner- here come flash backs of a dishevelled clown smoking a cigarette at The Eiffel Tower, a pole-dancing Mrs Doyle jamming with a saxophone busker ON THE METRO and a suited man walking his Pastel-Wash rabbit on a lead through Montmartre!!- suddenly familiar doesn't sound so inviting!

Thursday, 22 May 2014


"I've been browsing though Parisian street style to get some inspiration and tips- yano, kind of like a guide book but for fashion and probably quite a bit less/more necessary- (depending on who you ask)."
Two reasons Rough Dreams is very excited this week (actually make that one part excited, two parts organised) as I have quite a bit to squeeze in between now and next Tuesday. The reasons being that it may, in fact be my 23rd birthday this Friday the 23rd and the other small matter of spending said birthday in Paris, which if you've been following me on social networks you'll probably already know, since I've been harping on about it for quite some time!

Friday, 16 May 2014


"Now in-between mouthfuls of icy confections, I've been mulling over Vogue Japan and and their far more daring approach to the vogue template."

Today was one of those brilliant days that started with a gym n' a swim and a catch up with my very awesome bestie Cayla, so productive in a personal way, plus we got Ice-creams after and we all know a Magnum before breakfast can only mean an excellent day to follow (yes, such a balanced lifestyle I lead, hem).

Now in-between mouthfuls of icy confections, I've been mulling over Vogue Japan and and their far more daring approach to the vogue template. It would seem they are (comparably) far more focused on designer-art than designer-artefacts (aka advertisement) and I'm unsure as to whether that's because of the varying cultural norms, or is it, maybe, the eccentric and oh so crackers Captain at the helm Ms. Anna Dello Russo herself? Having not yet worked it out, I'll settle a mixture of the two.

Monday, 12 May 2014


"It battles the elements like some epic hair god and leaves me looking less 'pampered poodle' more Cher a la 1970s."
Original image by Saibh Egan Photography  minus cucumber of course.

Since it's that tricky time of the year here in Ireland, when most of the world is preparing for the summer season and we are waiting with bated breath (ultra sarcasm) for our weather to stop hurling Atlantic storms at us (I think even The National Geographic may be impressed by Irelands capacity for extremes- torrential rain/ sun/ hailstones all in 24 hours) and give us our 3-4 weeks of 'Summer'. I'm predicting a warm front around Exam time (thank you students) so until then I'm using some precautionary measures.

Friday, 9 May 2014


"There was a clear line between those- or their stylists- who did and didn't do their research in what turned out to be quite a striking fashion- yes pun intended."

So this years theme was white tie and decorations, which I thought was a little vague but still there's a lot of room for interpretation and that was certainly what we got on the night! Compared to last years quite direct 'Punk' theme (which attendees embraced whole heartedly- Madonna anyone?) it was now a matter of working out how exactly to embody Americas first 'sort of' Couturier Charles James.

Sunday, 4 May 2014


"A city with an authentic attitude, that totally approves of cafe culture plus the art of real style AND wraps it all up in an accent and language that makes our English sound, well yano, kind of dull"

Bonjour mes amis,
If you have been following Rough-Dreams on FACEBOOK you might know I've been planning a trip at the end of the month of which I'm very excited about.
Judging by my greeting and the 'subtle' hint above you may have guessed that Rough-Dreams is in fact going to Paris!! This is a city which has had a hold on me for sometime and for many reasons. It is, of course the mother of romance, the father of food and the GOD of fashion, but there is a much smaller (albeit more complexed) reason I am so fond of the idea of this city and that is it's culture. This is a city with an authentic attitude, that totally approves of cafe culture & the art of real style AND wraps it all up in an accent and language that makes our English sound, well yano, kind of dull, so far for me, a total winner.

Sunday, 27 April 2014


"There comes a time when my 'inspiration folders' are layered so thickly that it all seems to blur into one big uninspiring ball of vagueness."

I am, inherently, a collector of imagery. I find my self stockpiling everything from inspirational tear-sheets, thought-provoking postcards (something learnt from coming across my mothers little pockets of history in the form of unique/ sentimental letters and cards she had deemed worth keeping) and most of all, I am guilty of savouring images from the internet (the ultimate diamond in the rough policy). "What harm" you say? and I would be inclined to agree, since I am a follower of the timeless Hakuna Matata theory, however, there comes a time when my 'inspiration folders' are layered so thickly that I can't find see my 'Top Ten Must Haves' from my 'Brilliant Street-Style' and it all seems to blur into one big uninspiring ball of vagueness to which I am reluctant to donate my time to.

Thursday, 24 April 2014


"The 'blogisphere' is like an uncharted universe glistening in its opulence, revelling in its divinity"

Hey guys,
So sorry it's been so long since I've updated my blog, it was sort of a matter of self discovery and all those idealistic phrases. Life and it's tendencies was certainly an adventure of grandiose proportions last year with many ups and downs (a bit like a scenic roller coaster) and a good helping of the unexpected.
 Things are certainly feeling like they're back on track now, Spring is creeping in, along with excitement for the new fashion season ahead (one of my favourite times of the year) and these days that of course includes the designers extravagant showcases, but also what direction the -one for all, all for one hub- that is the social media (THE DIY style industry) is travelling toward. It is now not just about what type of new trend-driving, innovation Alexander Wang has thought up of or what kind of alter-runway-universe Karl decides to create, no, because now we have a whole new movement (a sub movement- if you will) to keep our beady eyes tuned on.